I have mainly worked for small to medium-sized organizations and it comes as no surprise that their budgets are tight and therefore they often look for well-rounded professionals who could perform a wide variety of tasks. In my previous positions, I was responsible for, among other things, drafting press releases and handling several social media accounts. While I have a strong academic background I realize that I need to improve my digital marketing skills (SEO, e-mail marketing, paid advertising) and learn how to run more effective PR campaigns.